The Marketing Plan$$Part $2$

Unit $2$ Assignment Parts $1$ and $2$ are now due in this unit.

The following Course Outcome is assessed in this assignment:

MT$450-1$: Develop the key components of a marketing plan.

Introduction: You have likely heard the expression, "Failing to plan is planning to fail.$$ Nevertheless, many companies act without having a solid plan in place. Kotler et al$.(2022)$ state that a marketing plan communicates the proposed course of action to relevant entities. Moreover, $$to be effective, the marketing plan must be actionable, relevant, clear, and succinct. Once developed, the marketing plans must be updated to remain relevant$($Kotler et al$.,2022,$ p$.49).$

Scenario:

Unit $2$ Assignment: Scenario$$Part $2$

Last week, you selected a marketing scenario and completed Part $1$ of your Unit $2$ Assignment. This week, you will complete Part $2$ in Unit $2$ and submit Part $1$ and Part $2$ in Unit $2$ in your presentation with audio.

Before beginning this assignment, complete the learning activity, which focuses on the key components of a marketing plan. Be sure to refer to the readings in this unit to assist you in this area.