The Marketing Plan$$Part $2$

Unit $2$ Assignment Parts $1$ and $2$ are now due in this unit.

The following Course Outcome is assessed in this assignment:

MT$450-1$: Develop the key components of a marketing plan.

Introduction: You have likely heard the expression, "Failing to plan is planning to fail.$$ Nevertheless, many companies act without having a solid plan in place. Kotler et al$.(2022)$ state that a marketing plan communicates the proposed course of action to relevant entities. Moreover, $$to be effective, the marketing plan must be actionable, relevant, clear, and succinct. Once developed, the marketing plans must be updated to remain relevant$($Kotler et al$.,2022,$ p$.49).$