The Microsoft Windows operating system is a complex product that takes a lot of coordination to pull together. Management used a competitive rank- and-yank personnel policy that discouraged teamwork. After 20 years, competition from outside the firm forced management to reconsider this approach. The management team was guilty of social loafing groupthink O procrastination Bill Gore was the inventor of Gore-Tex, a fabric popular in many sports. When building his company, he wanted to harness the fast decision-making, diverse perspectives, and collaboration of small teams. His approach was that "We're all in the same boat," sharing risks and rewards and committed to what's best for the company and its long-term success. One advantage of teams is groupthink shared risk O better communication