The Module 5 assignment includes viewing the video, Evans (2016) Segmentation, Targeting, and Positioning within Gap Inc. Please access the included video below. In a 2-3 page assignment response, please include a review of Gap Inc.'s general segmentation, targeting, and positioning practices related to the clothing consumer market. In addition, describe how Maslow's Theory of Human Needs is applied to Gap Inc.'s segmentation, targeting, and positioning practices.

Please consider the following while developing and writing the assignment response,

1. Include a title and reference page (not included in page count).

2. Include in-text citations as content is included from outside sources.

3. Utilize quotes sparingly. Please paraphrase the content and base the paraphrased content on APA formatted in-text citations.

4. Include a balanced review of the various concepts, content, and practices identified. For example, please avoid only including an in-depth discussion on one or two elements of the video, but rather a balanced discussion on the assignment requirements.

5. Utilize content from outside sources, such as the course text and articles to support your ideas and responses in the assignment.

Reference

Evans, E. (2016). Segmentation, Targeting, and Positioning within Gap Inc. Retrieved fromhttps://www.youtube.co/watch?v=IlQtjaLyW-w