The Module 6 assignment includes viewing the video, Tedx Talks (2014): How to enhance and expand a global brand, which includes James Curleigh.

James Curleigh is the President of the Levis brand, where he manages the brands strategic direction and execution.

Please access the video below where James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share. In a 2-3 page assignment response, please include your opinion of the video.

Make sure to describe what it means that a brand lives beyond the products graced with its logo and contrast and compare it with other brands of your choice.

Please consider the following while developing and writing the assignment response,

1. Include a title and reference page (not included in page count).

2. Include in-text citations as content is included from outside sources.

3. Utilize quotes sparingly. Please paraphrase the content and base the paraphrased content on APA formatted in-text citations.

4. Include a balanced review of the various concepts, content, and practices identified. For example, please avoid only including an in-depth discussion on one or two elements of the video, but rather a balanced discussion on the assignment requirements.

5. Utilize content from outside sources, such as the course text and articles to support your ideas and responses in the assignment.