Question: The Module 5 assignment includes viewing the video, Evans (2016) Segmentation, Targeting, and Positioning within Gap Inc. Please access the included video below. In a
The Module 5 assignment includes viewing the video, Evans (2016) Segmentation, Targeting, and Positioning within Gap Inc. Please access the included video below. In a 2-3 page assignment response, please include a review of Gap Inc.'s general segmentation, targeting, and positioning practices related to the clothing consumer market. In addition, describe how Maslow's Theory of Human Needs is applied to Gap Inc.'s segmentation, targeting, and positioning practices.
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