Question: The most common ethical issue in new - product development involves the Federal Trade Commission's definition of the term healthier. better. guaranteed. new. improved. Firms

The most common ethical issue in new

-

product development involves the Federal Trade Commission's definition of the term

healthier.

better.

guaranteed.

new.

improved.

Firms can make only minor changes to a product and then claim that it is changed in a "functionally significant or substantial respect." Such actions result not only in ethical issues but also in legal issues if the FTC disagrees with the company's viewpoint.

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