The most influential tool for differentiation would be$\_\_\_\_\_\_\_,$ because $\_\_\_\_\_\_\_\_\_\_\_.$ When companies work on and invest in activities such as reducing carbon prints, charitable giving, and fair trade this can be included in the broad concept of $\_\_\_\_\_\_\_\_\_$ that relates to a company's obligation to maximize its positive impact on society while minimizing its negative impact. When Patagonia gets involved in a strategic process involving stakeholder assessment and works on discovering environmentally sustainable ways to produce products and therefore creates meaningful, long$-$term relationships with customers while maintaining, supporting, and enhancing the natural environment. This is called$\_\_\_\_\_\_\_\_\_$