The most influential tool for differentiation would be_______ , because ___________ .

When companies work on and invest in activities such as reducing carbon prints, charitable giving, and fair trade this can be included in the broad concept of _________ that relates to a company's obligation to maximize its positive impact on society while minimizing its negative impact.

When Patagonia gets involved in a strategic process involving stakeholder assessment and works on discovering environmentally sustainable ways to produce products and therefore creates meaningful, long-term relationships with customers while maintaining, supporting, and enhancing the natural environment. This is called_________