The new concept is based on introducing an Ad-Cam which pans around and then zooms in on an audience in the stadium who will showcase or advertise a talent or business or product or special skill and everyone sees it on a large screen in the stadium. The idea is to make the experience immersive and increase the attendance rate of Millenials and Gen Z (18 to 40 years old) to the soccer game in the stadium

Provide  questionnaire questions which should be directly related to the quantitative objectives . 

 

The objectives are 

 

Objective 1 : To determine who would qualify to be displayed on the Ad-Cam
 

Objective 2: To prioritize the criteria for selecting participants for the Ad-Cam activity
 

Objective 3: To determine the specific content that should be displayed during the Ad-Cam event.
 

Objective 4: To quantify how likely respondents would be to attend Toronto FC's games if Ad-Cams were implemented.

 

 

Questions 1- screener (age under 18, 18 to 24, 25 to 40, over 40.  First Block

questions 2 to 5 for objective 1,  Second block

questions 6 to 9 for objective 2,  third block

questions 10-114 for objective 3,  fourth block

questions 15 to 18 for objective 4.  Fifth block

demographics question  related to race etc for question 19 Six block

Satisfaction level question for 20

 

The questionnaire should have six blocks with 4 questions per objective and under each block. Please perform skip logic on the questions( at least 5 skip logic)

Each objective should be provided one block. and the first block should be Questions 1- screener (age under 18, 18 to 24, 25 to 40, over 40.  Likert scale usage should be 1 to 5 point scale.