Question: The payoff for engagement as discussed in the chapter includes _______ Group of answer choices higher advertising spend positive word of mouth neutral word of

The payoff for engagement as discussed in the chapter includes _______

Group of answer choices

higher advertising spend

positive word of mouth

neutral word of mouth

negative word of mouth

Social communities create brand fans (according to the reading in Chapter 6)

Group of answer choices

False

True

If a brand is meaningful in the emotional life of the consumer then _______

Group of answer choices

they may become a fan of the brand

they will demand discounts

they will become influencers

they will decide to share all brand content

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