Question: The philosophy underlying integrated marketing communications ( IMC ) includes all of the following EXCEPT: a . Keeping in mind the company's overarching strategy b

The philosophy underlying integrated marketing communications (IMC) includes all of the following EXCEPT:
a. Keeping in mind the company's overarching strategy
b. Ensuring that all marketing activities send a consistent message
c. Keeping high levels of awareness, brand loyalty, and sales
d. Keeping marketing messages distinct across the media selections

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