The physical elements in a retail store's design that appeal to consumers emotions, help create an image, and position a retailer are referred to as __ a location b. Inverse merchandising O scrambled merchandising d, store image e atmospherics When Ralph Lauren's Polo clothing launched Polo bedding and towels, this was an example of a(n): O a. component part O b.functional modification O c. quality modification d. line extension e. brand extension The biggest obstacle for customers in evaluating service quality is the __nature of the service. O a. perishable O b.expensive O c. unique d. heterogeneous e, intangible