The plan, that must be customer centered and based on an omnichannel approach, must contain the following parts:

1. Target audience: define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.

2. Objectives: define at least three objectives you want to achieve with this B2B marketing plan and write them in a SMART way.

3. Tactics: develop an integrated tactic for each of the seven elements of the B2B marketing mix and explain them in detail. This is the core of your paper.

4. KPIs: specify the marketing metrics you are going to use to measure the success of this B2B marketing plan with their respective goals. Include at least one KPI for each tactic.

5. Schedule: build a schedule for your campaign, including all main activities in the planning, creation, and communication processes.

Word count: 2000-2400