Question: The PPT presentation by Prof. David Aaker ( Ch - 0 0 : Branding and Stories ) , who is considered as the father of

The PPT presentation by Prof. David Aaker (Ch-00: Branding and Stories), who is considered as the father of branding, made the following suggestions to build strong brands as highlighted in his two recent books, EXCEPT ____________.
create a game changing sub-category
scale
build barriers
promote through digital marketing
create signature stories that change perception

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