The President of The Institute of Marketing Malaysia (IMM) also would like to see the possibility to
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Question:
The President of The Institute of Marketing Malaysia (IMM) also would like to see the possibility to embed some artificial intelligence features on its website to achieve a seamless customer experience. Propose and justify your solution..
(b)You and your team are planning for a social media campaign (a two-week campaign)
to increase the number of membership. You are required to:
(i). Create a brief about the campaign, which should include:
a. Objectives
b. Target audience
c. Optimization Strategy
d. Key Metrics and KPI
e. Budget
(c). Make content calendar for the two-week campaign
(d). Make a sample of creative posting. It should include a poster, copywriting
(that have a clear CTA).
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