The pricing strategy for $3$M$$s Post$-$it $$ Flag Highlighters was to

a

set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.

b

charge a price that would be reasonable for the target customer segment and provide a profit to distributors and itself.

c

match its principal competitors$$ highlighters$$ prices.

d

use the same pricing strategy as its $3$M$$s Post$-$it $$ Flag and Post$-$it $$ Note offerings.

e

place the product in discount office supply retailers to make it easier to purchase.