The pricing strategy for $3$M$\text{'}$s Post$-$it Flag Highlighters was to

Multiple Choice

place the product in discount office supply retailers to make it easier to purchase.

match its principal competitors' highlighters' prices.

charge a price that would be reasonable for the target customer segment and provide a profit to distributors and itself.

use the same pricing strategy as its $3$M$\text{'}$s Post$-$it ${?}^{}$ Flag and Post$-$it ${?}^{}$ Note offerings.

set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.