Question: The primary difference between selling to the profit - oriented market and the nonprofit market is that nonprofits place more emphasis on their business goals

The primary difference between selling to the profit-oriented market and the nonprofit market is that nonprofits
place more emphasis on their business goals than performance specifications.
generally opt for a new purchase rather than a straight or modified rebuy.
entail purchase decisions that often include an emotional component to them.
have a more rational decision process.
have a limited number of resources compared to their for-profit counterparts.
The primary difference between selling to the profit-oriented market and the

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