Question: The process in reputation management that involves separating out operational efficiencies and signaling such that what a company says may not be what it does

The process in reputation management that involves separating out operational efficiencies and signaling such that what a company says may not be what it does is called
Amplification.
Decoupling.
Mollification.
Squandering.
 The process in reputation management that involves separating out operational efficiencies

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