The project proposal contains an overview of the project and serves as a framework for how your
Question:
The project proposal contains an overview of the project and serves as a framework for how your group will develop your marketing plan. The proposal identifies the company and scenario that you are addressing in your marketing plan and provides initial analysis for the development of your plan. It describes the objectives that you are targeting for the company and provides a roadmap for how your group intends to complete the project. It addresses all the steps in the development of the marketing plan and contains the following essential information:
1. Title Page: Include title of project, names of people in group, who the proposal is being prepared for and date.
2. Background Information: Describe the situation and the company/business you will be working with. Outline the reason why you selected the scenario that you will be addressing in your marketing plan. Include factors such as recent developments or projected changes within the industry, company, market etc.
3. Preliminary SWOT Analysis: Provide an initial SWOT analysis for the scenario. Highlight strengths, weaknesses, opportunities and threats related to the company, product(s) and environment being addressed in your marketing plan. This will become a core component of your final marketing plan, and feedback provided at this stage is to be used for further refinement of your final SWOT analysis.
4. Marketing Plan Objectives: Define attainable and relevant objectives that you will be attempting to achieve through the implementation of your marketing plan. Ensure that your objectives are stated in specific, measurable and time bound terms.
5. Time Estimates: Provides a work breakdown within your group for the report deliverables leading up to the final completion date.
Consider allocation of tasks to team members and dependencies when planning out your project work required to complete your marketing plan.
Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins