Question: The pullback in digital ad spending was because P&G felt it went too narrow with targeting. For a massive consumer brand like P&G , overall

The pullback in digital ad spending was because P&G felt it went too narrow with targeting. For a massive consumer brand like P&G, overall reach is important because getting max-imum reach is the only way to maintain or grow market share. Based on that goal, it's likely some of its ad spend shifted to which medium?
Radio
Internet
Magazines
Television
The pullback in digital ad spending was because P&G felt it

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