Question: The pullback in digital ad spending was because P&G felt it went too narrow with targeting. For a massive consumer brand like P&G , overall

The pullback in digital ad spending was because P&G felt it went too narrow with targeting. For a massive consumer brand like P&G, overall reach is important because getting max-imum reach is the only way to maintain or grow market share. Based on that goal, its likely some of its ad spend shifted to which medium

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