The purpose of this assignment is to apply the 4Ps approach of innovation to an existing product or service. Using the 4Ps approach to explore innovation, identify a product’s or service’s 4 Ps, product, process, position, and paradigm. Explain its present innovative activity, where it should be looking ahead, and where it’s vulnerable to new targets of innovation.

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To apply the 4Ps approach of innovation to an existing product or service lets consider the example of a smartphone 1 Product The product aspect of a smartphone encompasses its features design functio... View the full answer