The question are already in the document itself , I need some one to answer this please

3:33 AM Thu May 14 61% ABC Dilemma Assignment 1 Home Insert Draw Layout Review View 8 Q Times New Roma B U A.. A X Read Only - You can't save changes to this file. Save a copy ABC Dilemma The present case study presents the dilemma of a travel agency operating in Dubai. The travel agency, ABC, had more than 50,000 customers booking either through its website, mobile app or its agents present in various countries. ABC was started in 1999 by Mohammed. In last 20 years, ABC has grown many folds with expansion towards technological innovations and implementations. ABC is a one-stop solution for all the traveling needs for its customers coming to Dubai. Lately, ABC expanded the website to a travel portal and provides online full travel services. Start of 2020 and looking at its booking data, Mohammed and Salem noticed a change. The Challenge As a leading travel retailer, ABC's primary source of revenue was its Website, Mobile App and its offshore offices. However, its customers were using the offline channel to post queries through phone calls and emails. Also, the ABC was experiencing a pronounced variance in call distribution at its contact center. ABC realized that the client was focusing overtly on the online channel, which resulted in the absence of a robust offline strategy. This was leading to a dip in revenues and market share. ABC needed expertise to devise a roadmap to plug the gap. The team at ABC identified 3 areas to devise the marketing strategies: 1) Travel purchase based on age bracket and gender 2) Customers preferred mode of purchasing 3) Evaluation of marketing mix based on the following 4 questions A. Does the tourism product offered by ABC affect the satisfaction of the inbound tourists coming to Dubai? B. Does price affect the satisfaction of the inbound tourists coming to Dubai? C. Does tourism promotion of ABC affect the satisfaction of the inbound tourists coming to Dubai? D. Does tourism distribution of ABC affect the satisfaction of the inbound tourists coming to Dubai? The team offered these marketing strategies to Mohammed for his review. Mohammed was convinced with the decision, but was interested to outsource this entire job to an external agency for review. Mohammed looked for an external agency and hired XYZ to do the job of data analysis. You are experience business analyst at XYZ, who is now consultant with ABC. After careful analysis of the report submitted to Mohammed and several meeting with senior management, you drew the following conclusion: A. Identify the travel purchase patterns at ABC B. Evaluate the purchase based on various modes of purchase at ABC Identify the various marketing mix efforts at ABC You decided to conduct the data with 200 recent customers of ABC and study the patterns and scrutinize the data. The apparatus used for the above-mentioned evaluation includes the following exploration methods: A. Descriptive analysis of travel purchases patterns at ABC3:33 AM Thu May 14 61% ABC Dilemma Assignment 1 Home Insert Draw Layout Review View 8 Q Times New Roma B U A.. A X Read Only - You can't save changes to this file. Save a copy B. Constructing probability table based on various modes of purchase at ABC C. Do the following to identify the marketing mix efforts at ABC Hypothesis Testing for 4 research questions b. ANOVA test for 30 random data selected for 3 types of purchase channel Chi Square Test to test the goodness of fit for 5 questions of 4 Marketing Mix questions. Analysis Questions a) Develop research questions and relevant literature to identify the marketing mix at ABC. (5 Marks) b) In the report, construct an appropriate relevant literature and generate bibliography using APA style for your report. You are required to use Zotero as a tool to develop the list of literature and bibliography. (5 Marks) (Use link for Zotero: https://www.youtube.com/watch?v=WlyhCgTZLKc) c) Apply the following research methodology and statistical tools for data analysis (10 Marks) Hypothesis Testing b. ANOVA testing Chi Square testing for goodness of fit