Question: The Question is: New product development is all about adjusting customer needs to ward our idea of the product, adopting innovative ideas to change the

The Question is:

New product development is all about adjusting customer needs to ward our idea of the product, adopting innovative ideas to change the market in our favour, and extending its life cycle so keeping the product in the market will cost us less. Discuss how this perspective towards new product/service development can be implemented into your client's business.

The question is mentioned in the "Marketing Management" course.

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