Question: the question is the first picture, the second is an example. thanks! This week's assignment will be based on Chap 10 Marketing Channels - Choose
the question is the first picture, the second is an example. thanks!
This week's assignment will be based on Chap 10 Marketing Channels - Choose from one of the brands at right, and identify their channel design- do they go direct to consumers, indirect to consumers or a combination of both. - Identify the distribution channels -direct and indirect and then provide examples for each. Think about how to creatively showcase this- see next slide as an example. Be sure to include detail explaining each retail outlet in direct and/or indirect channels Apple Warby Parker Starbucks Burberry Under Armour Drybar Coca-Cola . Channel Design- Nike NIKETOWN Direct-branded & company owned Niketown stores Direct-Nikestore.com for consumers to access 24/7 Indirect Specialty stores like sporting goods to offer full range of product OWNERSTORE Direct-Nike outlet locations for off-price product Indirect Catalogs to reach consumers via mail Indirect. Reaching consumers at other retailers like Bloomies with specialized

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