This presentation is not designed to stand alone. It needs a presenter. In this case, would a stand-alone presentation be a good or bad idea? Explain your answer. Should Rachel bring handouts, brochures, or other written material to leave behind?

Case scenario 435 CASE SCENARIO Culinary Adventure Tour Presentation This case scenario will help you review the chapter material by applying Thirty culinary arts teachers have invited Rachel to give a pre- z to a specyfic situation sentation next week, so she needs a slide presentation fast. She asks Stephanie to design and develop a draft of the presentation. Together Planning a Presentation they work out the following outline: Stephanie Lo graduated from college with a major in French and a mi- The Educational Experience nor in communication. She was very happy to get a job with Journey Trip Overview Free, LLC, a company that specializes in organizing educational tours Trip Logistics and Costs for students, professionals, and other groups. Ultimately, Stephanie About Journey Free, LLC would like to become a tour leader, but for now she is the assistant to the Vice President of Tour Operations, Rachel Jones. Stephanie's role is to work on marketing communications, Rachel and Stephanie also discuss the audience and key selling Stephanie's first project required that she use all her strengths - points to make in the presentation. The next day. Stephanie puts to- developing communications to market JourneyFree's newest product, gether a draft of presentation slides. She is planning to meet Rachel to a culinary tour of France, specifically designed for culinary arts and review the slides and to discuss the talking points that will go with the nutrition teachers in high schools and trade schools. In addition to slides. advertising online and sending brochures to high schools, Stephanie's Stephanie would like your help in analyzing the audience, evaluat supervisor, Rachel, plans to visit school districts in major cities and ing the presentation, and composing the content for the presentation present the program to superintendents, principals, department chairs, After the slides, you will find questions designed to help you think sys- and teachers. She will give a brief and colorful slide presentation and tematically about the presentation, using the ACE approach. Answer offer samplings of the French food that culinary arts teachers will ex the questions to review the key concepts in the chapter. perience on the tour France: A Seven-Day Culinary Adventure Tour Why this tour will help culinary teachers ........ Explore range of French culinary arts over a fun- filled seven-day journey through France Diversify and expand knowledge of culinary teachers in your vocational high schools Foster a stronger connection between teachers and French gastronomic culture BIKINIS JOURNEYFREE, LLC elevator pitch A concise statement designed to communicate the value of an idea, product or job candidate intrigue the audience, and initiate a deeper conversaion. 436 Chapter 11 | Preparing and Delivering Business Presentations - The Educational Experience Why do teachers need this trip? The Educational Experience Today's Itinerary Trip Overview Expand teachers' cultural knowledge base Trip Logistics and Costs Spark creativity About JourneyFree, LLC Inspire new courses Q&A Refresh aging culinary school curriculum The "Educational Vacation Experience The Educational Experience Today's Itinerary Seminars Trip Overview Cooking sessions with professionals Trip Logistics and Costs About JourneyFree, LLC Restaurant visits and discussions with chefs Q&A Rich, insightful culinary experiences An Overview of the Trip Adeve-Day Journey O ...... Why France? 0 The cooking capital of the world Each region offers new culinary wonders Less costly than one might think WUN FRANCE "A journey through France is a journey of discovery. The French are passionate about food, and the cuiside of each prosince has its own distinctive style and its we pleasures." -Laurel Duque ESPAGNE Case scenario 437 Paris and the Cordon Bleu Brittany's Fish Markets and Pastry Shops SEHER... LE CORDON BLEU. The Loire Valley Chateaus The Bordeaux Region and Its Vineyards TO rece TOT GEGRO The Markets of Marseille and Gastronomy of Provence Today's Itinerary The Educational Experience Trip Overview Trip Logistics and Costs About JourneyFree, LLC Q&A 438 Chapter 11 Freparing and Delivering Business Presentations Cost Breakdown Pood 14* Lodules 30% Financing the Journey Cost Efficiency at Its Best ............ - Tours and educational events. Over $500 in discounts for gruup tours Over $200 in educational tour discounts Travel to the country: Round-trip from JFK to Charles de Gaulle Travel within the country: Coaches, shuttles, and Europass Lodging: B&B, low-cost hotels Total cost: Approx. $3,000 per teacher Tonnad Fanartilom HR Ale 2x Ground Trend 90% Total Cact: $3,000 per teacher About JourneyFree Why us? The Educational Experience Today's Itinerary Trip Overview Trip Logistics and Costs Solid reputation, strong financials 24 years in the industry $46 million in annual revenue last year Pablicly truded, privately run A wide array of travel experiences Many destinations served Partnership with local touring agencies About JourneyFree, LLC Q&A A personal touch The Corporate Rewards program Private agencies around the world Questions? Questions for Reviewing the Culinary Adventure Tour Presentation Analyzing Purpose and Audience 1. What is the purpose of this presentation? Is it primarily informa- tive or persuasive? 2. The ideal outcome of the presentation is that teachers sign up for the trip-or schools fund teachers for the trip. Should the slides end by asking for a "sale? Or should the presenter do that orally? Or should the presenter leave the audience to think about the con tent and follow up later to sign up? 3. Imagine yourself as the target audience: high school teachers and administrators. What questions do you think they will have? Does this presentation leave any important questions unanswered