Question: The resource-based view (RBV) provides a conceptual framework to assess the strategic fit of the firms resources, and its major premise is that competitive advantage
The resource-based view (RBV) provides a conceptual framework to assess the strategic fit of the firms resources, and its major premise is that competitive advantage is a function of the resources and capabilities. Discuss this statement explaining how RBV helps managers identify the strategic resources and capabilities to maintain a firms competitive advantage.
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