The rules for how segments should be external financial rules. The information you gathered for the previous requirements would be used by investors and other external stakeholders in their analysis of the company and its stock. Internally, the company and its products or services, list at least five potential segments that the company might use for internal reporting. Explain why this way of segmenting the company for internal reporting could be useful to managers. Colgate-Palmolive operates two product segments. Using the company's website, locate segment information for 2012 in the company's 2012 annual report. What are two segments (ignore geographical subsets of the one product segments)? Gather data about each segment's net sales, operating income, and identifiable assets. Calculate ROI for each segment. Which segment has the highest ROI? Explain why. If you were on the top management team and could allocate extra funds to only one division, which division would you choose? Why