The Slogan

Create a memorable motto or phrase that will help stakeholders remember your idea or purpose. The slogan should be:

• Short and Concise
• Convey your message
• Appealing to the targeted audience
• Memorable, and
• Likable

The Visual Message

Design a visual message to stakeholders about your social cause. It can be a postcard, brochure, infographic, or other visual aid. The visual message goal is to communicate the companys direction to support a social cause. It should include:

• Images and varied font sizes
• Be a maximum of 1 page
• Include a brief description of the social cause
• Describe the companys involvement in the cause
• Progress in the social cause
• Other