Question: The Snorkel / Scuba method related to data explains how marketers metaphorically put on a snorkel mask and start to skim the surface of data.

The Snorkel

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Scuba method related to data explains how marketers metaphorically put on a snorkel mask and start to skim the surface of data. Marketers examine every drop of water that is metaphorically a piece of data that could be a valuable insight. Question

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