The specific way in which the firm organises for these challenges depends on factors such as size of the company, the number of products in the market, the role of advertising in the company's marketing mix and the size of the budget. Advertising responsibility can be centralized or decentralized. In light of this assertation compare and contrast the advantages and disadvantages of a centralized and decentralized advertising system in an organization.

Answer rating: 100% (QA)

Centralized Advertising System Advantages 1 Consistency Centralized advertising ensures uniformity i... View the full answer