Question: The spreadsheet forecasting - problem.xlsx contains data for the past 3 0 weeks of demand for product X . Based on the data, answer the

The spreadsheet forecasting-problem.xlsx contains data for the past 30 weeks of demand
for product X. Based on the data, answer the following questions.
(a) Plot the data. Just by observing the plot, do you think a 3-week simple moving average
would be a better forecast than a 6-week simple moving average? Again, just by looking at
the plot, do you think an exponential smoothing with parameter \alpha =0.2 would be a better
forecast than an exponential smoothing with parameter \alpha =0.6? Explain your reasoning.
(For exponential smoothing, use 1=600 for initialization of week 1.)
(b) Out of the four possible forecasting models (3-week and 6-week simple moving average
and exponential smoothing with parameters \alpha =0.2 and \alpha =0.6), which is the best forecast?
Justify your answer by calculating the MAD. (For exponential smoothing models, assume
the forecast for the first week is 600.)
(Note: Different people could reach different conclusions, but you need to give good
reasons for your conclusions.)
2. What would a 1-period moving average forecasting method mean?
3. Compare and contrast exponential smoothing when \alpha is small (near zero) and when \alpha is
large (near one).

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