Question: The store environment is heating up, as more and more companies put their promotional dollars into point-of-purchase efforts. Shoppers are now often confronted with visual

The store environment is heating up, as more and more companies put their promotional dollars into point-of-purchase efforts. Shoppers are now often confronted with visual programming at the checkout counter, computer monitors attached to their shopping carts, and so on. Were increasingly exposed to ads in non-shopping environments. Do you feel that these innovations are overly intrusive? At what point might shoppers rebel and demand some peace and quiet when shopping? Do you see any market potential in the future for stores that countermarket by promising a hands off shopping environment?

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