Question: The store environment is heating up as more and more companies put their promotional dollars into pointofpurchase efforts. Some stores confront shoppers with videos at

The store environment is heating up as more and more companies put their promotional dollars into pointofpurchase efforts. Some stores confront shoppers with videos at the checkout counter, computer monitors attached to their shopping carts, and ads stenciled on the floors. We are also increasingly exposed to ads in non-shopping environments. A health club in New York was forced to remove TV monitors that showed advertising on the Health Club Media Networks, after exercisers claimed that the programming interfered with their workouts. Do you feel that these innovations are overly intrusive? At what point might shoppers rebel and demand some peace and quiet while they shop? Do you see any market potential in the future for stores that “counter market” by promising a “hands off” shopping environment?

Step by Step Solution

★★★★★

3.48 Rating (165 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock

Student opinion will vary based on their knowledgeexperience and feelingsbeliefs about place base... View full answer

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Document Format (1 attachment)

491-B-M-C-B (236).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

As more and more companies span the globe in terms of their operating, financing, and investing activities, they will increasingly turn to international financial reporting standards when...

New York Fashions owns 87 womens clothing stores in shopping malls. Corporate headquarters of New York Fashions uses flexible budgets to control the operations of each of the stores. The following...

More shoppers do the majority of their grocery shopping on Saturday than any other day of the week. However, is there a difference in the various age groups in the proportion of people who do the...

The store environment is heating up as more and more companies put their promotional dollars into point-of-purchase efforts. Some stores confront shoppers with videos at the checkout counter,...

The store environment is heating up as more and more companies put their promotional dollars into point-ofpurchase efforts. Some stores confront shoppers with videos at the checkout counter, computer...

The store environment is heating up as more and more companies put their promotional dollars into pointof- purchase efforts. Some stores confront shoppers with videos at the checkout counter,...

The store environment is heating up, as more and more companies put their promotional dollars into point-of-purchase efforts. Shoppers are now often confronted with visual programming at the checkout...

The store environment is heating up as more and more companies put their promotional resources into point-of-purchase efforts. Shoppers are now confronted by videos at the checkout, computer monitors...

T he store environment is heating up as more and more companies put their promotional resources into point-of-purchase efforts. Shoppers are now confronted by videos at the check-out, computer...

Salvador Amusement Park, Inc has a fiscal year ending on September 30. Selected data from the September 30 worksheet are presented below. Instructions (a) Prepare a complete worksheet. (b) Prepare a...

How does steel differ from pig iron?

What form does a partnership use when filing an annual informational return? Multiple Choice Form 1 0 4 0 Form 1 1 2 0 Form 1 0 4 1 Form 1 0 6 5

Using the Internet, perform a search for ISO 14000. What is involved in earning this certification? Is it important to have this certification? Why or why not?

According to the global property advisor CBRE, some 88 per cent of all European shoppers look for a good range of retailers and an inclusive shopping experience when they choose the location for...

In this field project, have a student design a project to illustrate when customers use internal versus external sources of information and deliberate versus accidental sources of information during...

How is consumer behavior defined?

Consider the following two mutually exclusive projects: The required return on these investments is 13 percent. a. What is the payback period for each project? Note: Do not round intermediate...

Q1: A company process two types of products, a first-class product, and a second-class product, and the process goes through three stages, which are inspection preparation, and packaging. The...

You want to buy $20,000 worth of shares in Tootsie Roll Industries Inc. on margin, but you only have $10,000 of your own money to invest. The remaining $10,000 is borrowed by issuing T - Bills;...