The strategic brand management process involves the design and implementation of marketing programs and activities to build, measure, and manage brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management Building brand equity requires creating a brand that consumers are acceptable aware of and with which they have favourable, strong and unique brand associations, Marketing program activities: product, price, distribution, and marketing communication strategies make the biggest contributions and can create strong, unique and favourable brand associations in a variety of ways. With a Ghanaian case of your choice, discuss extensively how the case uses the product, price, distribution, and marketing communication strategies to create strong, unique and favourable brand associations and brand resonance. (20 MARKS)