Question: The strategic marketing planning process Multiple Choice is a five - step process that should always be completed in order. is frequently used in reverse.

The strategic marketing planning process
Multiple Choice
is a five-step process that should always be completed in order.
is frequently used in reverse.
begins with establishing specific, measurable outcomes.
is not always sequential.
forces marketing managers to think rationally.
The strategic marketing planning process Multiple Choice is a five-step process

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