Question: Which statement about the strategic marketing planning process is true? Multiple Choice 2 The process forces marketing managers to think rationally. The process is not

Which statement about the strategic marketing planning process is true?
Multiple Choice
2
The process forces marketing managers to think rationally.
The process is not always sequential.
It is frequently used in reverse.
It is a five-step process that should always be completed in order.
It begins with establishing specific, measurable outcomes.
Which statement about the strategic marketing planning process is true? Multiple

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