Question: Which statement about the strategic marketing planning process is true? Multiple Choice The process is not always sequential. It begins with establishing specific, measurable outcomes.

Which statement about the strategic marketing planning process is true?
Multiple Choice
The process is not always sequential.
It begins with establishing specific, measurable outcomes.
It is frequently used in reverse.
It is a five-step process that should always be completed in order.
The process forces marketing managers to think rationally.

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