The study was focused on the suggested possible reasons for the findings of discussing the non-experts. It talked about the challenge of deciding how to communicate with consumers who do not yet understand or value behavior analysis, and advocate for systematic research to guide the marketing of behavior analysis.

. What are some pitfalls of using behavior analytic jargon with non-behavior analytic partners?

 What is "feedback deafness"?

 List some examples of what this could look like.

 What are some of the authors' suggestions for behavior analysts and communication with "non-experts"?

 What were the authors' findings on non-experts' interpretation of behavior analytic terminology?

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