Question: The table below contains some top - level online results of a few websites that have invested in Google advertising. Let s assume that their

The table below contains some top-level online results of a few websites that have invested in Google advertising. Lets assume that their ads appear in the search engine results when certain keywords are entered by users.
Your task is to determine how well these campaigns have performed and whether they should continue with their advertising efforts.
Key Metrics Site A Site B Site C
Ad impressions 10,00010,00010,000
CTR 10%5%1%
Site users (visitors)1,000500100
Conversion rate 1%5%10%
Actions completed by users 102510

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