The task is addressed to evaluate the knowledge obtained by the students for the concept of sales funnel and its usage and the client relationship management. The Final assignment that will consist of answering the following two questions: What is the sales & marketing funnel and how can we use it for sales management? Formalities: No specifical wordcount for the final assignment (but it is recommended a page per question). , References and Appendix are excluded of the total wordcount. Font: Arial 11 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvards citation style. Please, bear in mind that is mandatory the usage of resources and evidence to sustain your assumptions.