The task is to create a one-year Marketing plan for an existing store, product or service of a real company based in Canada. You have to mention the components that are critical to marketing success. The chosen organization is ' wellington steakhouse ' in Canada. You have to present this data in the with the following headings given : 1. Executive Summary (discuss the existing conditions found and recommend 6 new ones) 2. Brief Company Description (Business name, location, primary business, title of person interviewed) 3. Existing Strategic Plan/Focus (Owner's existing vision {long term plan} for the business ) 4. Existing Situational Analysis (Your assessment of the existing SWOT and 4Ps) 5. Proposed product/service focus (Your proposed changes in the product or service offerings [This is merely a brief overall strategic statement] ) 6. Proposed Marketing strategy (Your modified vision (long-term plan) for the business. [This is a little more than a brief overall strategic statement (the previous step 5) use a few sentences to summarize your strategy] ) 7. Proposed Marketing Mix (Your modified 4Ps. The details related to your proposal) 8. Financial projections (The estimated costs/profits related to your proposal (not the businesss current financial status) in terms of: (i) any initial capital outlay, (ii) any ongoing operational costs, (iii) when I can expect to see additional profits as a result of your proposed changes) 9. Implementation Plan (The specific details related to your plan) 10. Monitoring and Evaluation (As the owner, what should I watch for that will tell me how successful your new plan has been for my business?) Note: You will choose any real company in the world that has actual sales (a marketing plan for a proposed businesses is not acceptable) but you must get approval of their selection from the Instructor. The written report should be a well-organized and concisely-written document that integrates the concepts of the course of business and society and accurately uses applicable terminology to explain and rationalize your business plan decisions.

The chosen organization is ' wellington steakhouse ' in Canada.