As an individual assignment, you will be challenged to create a one-year Marketing plan for an existing store or company. The components that are critical to the assignment's success (and should be addressed in your paper) are: 1. Brief Company Description - the business name, location, primary business, who you interviewed and their title/position. 2. Existing Strategic Plan/Focus - the owner's existing vision' (i.e., their long-term plan) for the business. 3. Existing Situational Analysis - your assessment of the existing SWOT and 4P's. 4. Proposed product/service focus - your proposed changes in the product or service offerings. 5. Proposed Marketing Strategy - your modified vision (long-term plan) for the business. 6. Proposed Marketing Mix - your modified 4P's. 7. Financial projections - the estimated costs/profits related to your proposal (not the business's current financial status) in terms of: (i) any initial capital outlay, (ii) any ongoing operational costs, (ii) when I can expect to see additional profits as a result of your proposed changes. 8. Implementation Plan - the specific details related to your plan. 9. Monitoring and Evaluation as the owner, what should I watch for that will tell me how successful your new plan has been for my business