Question: The term content adjacency refers to: a . a concern that an advertisement will run near offensive material, embarrassing an advertiser and / or degrading

The term "content adjacency" refers to:
a.
a concern that an advertisement will run near offensive material, embarrassing an advertiser and/or degrading their products or brands
b.
placing advertisements to reach consumers based on various traits such as demographics and purchase history
c.
a technique used by online publishers to increase the effectiveness of their campaigns
d.
advertisements that are targeted based on a user's query
e.
problems associated with advertisements that run before a user arrives at the home page of a website

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