Question: The term customer value is also discussed in Chapter 1 . Meyer used the example of Starbucks coffee to describe the equation of benefits costs

The term customer value is also discussed in Chapter 1. Meyer used the example of Starbucks coffee to describe the equation of benefits costs = value. Give another example from some of your current consumption choices you have made recently. What did you buy? Describe this product/service according to the 4 ps of the marketing mix. In other words, how much did this item cost you? In addition, what benefits do you get from this product/service? Do you feel like you obtained an overall sense of value?

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