Question: The terms below are just a few terms needed in discussing the world of social media marketing and it is important that students have a

The terms below are just a few terms needed in discussing the world of social media marketing and it is important that students have a clear and consistent understanding of these terms. We will use them throughout the course. Provide a clear definition and example of each of the terms below. Most of the information will be in your text however some of the terms will require outside research.

1. SMM

2. Apps - (Not just the role of apps as in your text but what is an app?)

3. B2B Marketing

4. Blogs/Blogging

5. Content

6. Digital Marketing

7. Hashtags

8. Paid/Owned/Earned Media

9. Influencers

10. Social Media Platforms - Define what a social media platform is and list top 10 used in the USA.

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1 SMM Social Media Marketing SMM refers to the use of social media platforms to connect with your audience to build your brand increase sales and drive website traffic This involves creating and shari... View full answer

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