Question: The three basic approaches to setting an advertising schedule are: Multiple Choice continuous ( steady ) schedule, flighting ( intermittent ) schedule, pulse ( burst

The three basic approaches to setting an advertising schedule are:
Multiple Choice
continuous (steady) schedule, flighting (intermittent) schedule, pulse (burst) schedule.
frequency, reach, budget
continuous, steady, pulse
budget, product demand, media habits of target market
buyer turnover, purchase frequency, forgetting rate

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