The topic:

Identification: Identify the most important factors that affect service brand equity.

Explanation: Provide reflections from literature and in the context of fast-food company and explain how the identified factors would help achieving the brand equity.

Formulation: Formulate context specific and realistic strategies for enhancing brand equity for each of the identified factors that are clustered under the 7Ps of services marketing mix elements.

I get stuck with the explanation part. Could you please give me some advise along with some example so that I can understand. Thank you.